A *New* Program for Graphic Design is a DIY textbook that synthesizes the pragmatic with the experimental to convey advanced graphic design principles in an understandable form for students of all levels as well as general readers.
Rooted in three courses, Typography, Gestalt, and Interface, originally developed for liberal arts students at Princeton University, the book provides a broad introduction to graphic design and visual literacy, from Benjamin Franklin to Bruno Munari, Moholy-Nagy to Muriel Cooper and the Macintosh computer.
Through a series of in-depth historical case studies and assignments that progressively build in complexity, the book serves as a practical guide to visually understanding and shaping the increasingly networked world of information and design.
Also available is a video-based companion ePub, A *Pre-* Program for Graphic Design, which contains 18 instructional lectures (6 for each of the book’s three sections), recorded in front of a live studio audience in Los Angeles, CA.
Watch the demonstration video:
Download a sample file . . . (.epub, 13 pp)
256 pp, 220 illustrations, ePub 3 optimized for Apple Books on iPad, iPhone, and macBook.